In this episode of Disruption Interruption, Ed Locher, CMO of PureFacts Financial Solutions, joins host Karla Jo Helms to dismantle the "MQL Lie." Locher explains why traditional automation fails to ...
A dichotomy has emerged between traditional B2B marketing practices and the modern, strategic methodologies necessary for success. The traditional models—often characterized by a strong focus on ...
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to ...