Anuli is a writer and new-media enthusiast who dreams about becoming the sixth Spice Girl. Until then follow her on Google+ or Twitter: @akaanuli. The office-provided BlackBerry was only the beginning ...

With last-touch attribution, businesses have the powerful ability to see exactly what happened right before a conversion. However, the clarity and immediacy of short-term attribution tools often lead ...

But those have had a profound impact not only on the skills marketers need possess but also on the audiences they attempt to reach on behalf of brands and companies. Small business owners and ...

The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the ...

What a wild ride it’s been for the humble infographic. The visual medium burst onto the stage in 2008 and jumpstarted an infographic frenzy that lasted for several years. But with every great rise ...