In just one year, advertising costs have surged. The cost per install (CPI)—the amount spent on ads to get a single user to ...

MONTREAL, May 21, 2025 /CNW/ - Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through ...

MONTREAL, May 14, 2026 /PRNewswire/ - Mistplay, the leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the launch of the Mistplay Audience Network, a unified ...

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of ...

MONTREAL, May 4, 2026 /CNW/ - Mistplay, a leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the acquisition of MyChips SRL, a subsidiary of MAF, a global rewarded ...

Playtime Events encourages longer and more focused gameplay sessions. Early tests show a 30% increase in playtime for participating campaigns. The new feature will roll out in North America in April ...

Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games. And a key finding is that 32% of spenders – and 41% of high ...

MONTREAL, May 19, 2025 /CNW/ - Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the addition of Marc Bearman as General Manager for new ad tech products. With over a ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.