Marketing plays a critical role in any business. It's used to create brand awareness, nurture prospects, turn leads into customers and build brand loyalty. While there are many marketing theories ...

New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...

Over the last decade, influencer marketing has evolved from a nascent, often misunderstood, concept into a cornerstone of modern brand strategy. Once dismissed as a fleeting and even fickle trend, it ...

Trends in influencer marketing come and go, and at the moment, micro-influencers are generating a lot of conversation in the industry. While this level of influencer may have fewer followers and ...

Find out the four types of social media influencer and which type is best for your organization's digital marketing efforts. The global social media influencers market has more than tripled since 2019 ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Opinions expressed by Entrepreneur contributors are their own. Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there’s been a shift to a more authentic ...

To help market their mason jar rack, the team behind Mason Jar Storage reached out to micro-influencers – social media personalities with relatively small but loyal and engaged niche audiences. The ...

Opinions expressed by Entrepreneur contributors are their own. Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste. Nike, for ...