Basketball fans were able to see players take the court as and alongside Disney characters in a “Dunk the Halls” alternate telecast to kick off the NBA’s five-game Christmas slate. Whether it was ...

On Thursday afternoon, the New York Knicks hit the floor at home for an NBA Christmas Day game against the Cleveland Cavaliers. The game was expected to be a battle of two of the top teams in the ...

The Memphis Grizzlies narrowly defeated the Magic in Orlando on Friday night, as a Jaren Jackson Jr. block in the final seconds secured the visiting side's 105–104 win. And the first quarter of the ...

An animated alternate broadcast is coming to the NBA. Following multiple attempts with the NFL, the NBA's Adam Silver era will see a childish depiction of Christmas. According to Disney, the New York ...

It happens every year. As college basketball players gear up for March Madness, the NBA experiences a different kind of madness — namely, Mickey Mouse March. Without fail, a handful of role players go ...

Disney is bringing some Mickey Mouse magic to the NBA on Christmas. The company announced Wednesday that it will offer a Disney-themed alternative broadcast of the New York Knicks-San Antonio Spurs ...

SpongeBob and Patrick have previously manned the announcer booth at football games. Now, Mickey and Donald will get a chance to show off their skills in the paint. “Dunk the Halls” represents an ...

Dunk the Halls‘ is a new TV program and the first ever animated NBA game to air in real-time. It comprises the combined efforts of Disney, ESPN, the NBA, and Sony’s Beyond Sports Technology. The game ...

Please hold your jokes about a certain player’s ring being “Mickey Mouse.” That’s because ESPN and the NBA are taking Disney’s animated ambassador to a new level on Christmas Day. Per Sports Business ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. SpongeBob and Patrick have previously manned the ...