Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

Manufacturers use channel partners to increase their reach and sales, but quantifying the success of those channel efforts has always been difficult. The inherent structure of the channel itself is ...

Overseeing inventory across several channels (and oftentimes across a handful of supply locations, too) can be a daunting task. Tracking outgoing and incoming products—data that’s often delivered in ...

Recognizing the mutual benefit that accrues to helping their online merchants succeed, e-commerce hosting companies, along with e-tailers themselves, are driving demand for software applications that ...

Channel data management (CDM) is a fast-growing discipline among large manufacturers that increases visibility into the fine details of what is happening within their sales and distribution channels.

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...