Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
The long and short of it: Reaching the right audience at the right time with versatile video formats
From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...
Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...
YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...
While long-form content remains a powerful way for brands to showcase true expertise, demonstrate the value they offer and build trust with consumers, getting audiences to engage with it in real time ...
How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...
Why TikTok’s trial 60-minute video limit isn’t coming out of nowhere YouTube Shorts notched an impressively quick rise to become a TikTok rival Why long-form social video’s potential for grabbing ...
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