Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO opens preorders for 3 new Star Wars Smart Brick sets, ahead of March launch date

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego unveils new SMART brick at CES 2026. Here's where to purchase

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

I played with the Lego Smart Brick

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...
Sustainable Brands

New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK. "Red Nose Day is all ...
WRAL

Now open: Over 1 million LEGO bricks on display in Raleigh

When you buy your son or daughter a LEGO set, there will be, more than likely, some painful instances when you step on one of those pesky bricks. But those stray LEGO bricks could eventually be ...