A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

There are some awesome things you can build with LEGO: a stunning Iron Man artwork, a super cute little Grogu, and even a huge Imperial Star Destroyer. But perhaps the coolest LEGO build we’ve seen in ...