Lego just revealed its ‘most significant evolution’ in 50 years — and it’s going to bring its toys to life

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
Outrun Gaming on MSN

LEGO Group announces first-ever LEGO Pokemon sets

Gotta build ’em all! On Monday, The LEGO Group and The Pokémon Company revealed they’ve joined forces to create the […] ...
Motoring USA on MSN

Building the dream: Bugatti and the LEGO Group launch two new creations

The creative ethos at Bugatti has always been about pushing boundaries. From the pioneering performance of the Veyron to the ...
Marketing Dive

Why Lego turned the Sphere into the Death Star to showcase innovation

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

Lego's latest educational kit seeks to teach AI as part of computer science, not to build a chatbot

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...
Bleeding Cool

LEGO Ninjago: Destiny's Bounty Adventures To Debut At GenCon 2026

The game celebrates Ninjago’s 15th anniversary with strategic teamwork and replayable storytelling ...