Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Up to this point, Lego’s Space theme didn’t have a narrative of its own. The point was for kids themselves to imagine scenarios, but Lego presented the sets as loosely themed around the idea of ...

Brand consultancy Lippincott has published its seventh annual "Go-To Brands 2025" list. Lippincott's past work includes significant projects such as assisting Delta with its recovery after an 18-month ...

Lego and Pokémon are collaborating for the first time on a series of collectible sets. The new sets are being released to celebrate Pokémon's 30th anniversary. Sets featuring characters like Pikachu, ...

The first minifigure as we now know it emerged in 1978—and along with it, the formation of some of Lego’s most enduring sub-themes, including Town (now City), Castle (now a wider, but still sparse, ...