Lego unveils tech-filled Smart Bricks - to play experts' unease

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego brings new kid to the block with SMART brick. Here's what it is

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO unveils new LEGO Smart Brick at CES — here’s everything you need to know

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
The Chosun Ilbo on MSN

LEGO's smart brick sparks play revolution at CES 2026

When a small square “Smart Brick” is combined with LEGO blocks assembled in the shape of a car, it emits a “vroom” sound as ...

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...
Game Rant

LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to Stay, but I’m Not Convinced

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...