Look, there’s really no point in pretending otherwise at this point – I’m an OLED guy. I was bowled over when I first saw an OLED TV in action (the 11-inch Sony XEL-1) back in 2007, and I’ve not ...

Forward-looking: Sony has unveiled a new display technology called General RGB LED Backlight Technology, which is expected to improve how colors are presented on screens. This approach replaces ...

Sony has announced a new “next-generation display system” based upon a “high density LED backlight” with individual control over the red, green and blue primary colors. The new display tech is being ...

There are two premium display technologies competing for the attention of consumers, those being OLED and mini LED (you can throw micro LED into the mix as well, but it's not as widely adopted yet or ...

Sony has introduced a new display system with an independent RGB LED backlight, allowing separate control of red, green, and blue light. This enhances color accuracy and vibrancy, making it suitable ...

UPDATE: 4/23/2025 – Bravia Theater Pricing announced. 4/9/25: Sony has released pricing for some Bravia models. Information below Attempting to increase and/or reclaim its TV quality reputation crown, ...