Juan Issa sostiene que la lógica de la viralización de la información hace que el receptor se transforme en un sujeto emisor secundario a partir de una acción automatizada no reflexiva que influye en ...
TBWA’s Issa Ignacio looks at how this year’s WARC Awards for Asian Strategy winners used emotion to support audiences and resonate with their changing values and needs. As the world settles and finds ...
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