In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching for ways to create more engaging, interactive experiences. Traditional ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

NEW YORK (Reuters) - New York cable TV operator Cablevision Systems Corp said on Tuesday it is rolling out a service to enable subscribers to interact with commercials by clicking on their remote ...

Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer engagement.

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

A new study reveals the promise and limitations of interactive TV advertising. The key findings: Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...