Campaign’s first Influencer Agency of the Year is stepping in pace with the booming creator economy, which surpassed $250 ...

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to ...

Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Samy will work on the influencer account for food brands ...

Havas Lynx launched a global health influencer offering Friday morning, formalizing its existing organic community of content creators to better communicate with healthcare professionals (HCP) and ...

Danielle Wiley, Founder and CEO of Sway Group, an award-winning influencer marketing agency with a focus on B2C nano and micro campaigns. Over recent years, influencer marketing has become an ...

Influencer marketing remains a hot topic in the advertising industry, prompting agencies and the brands they represent to face a host of complicating factors. For health brands, this includes battling ...

Deals between influencers and brands are becoming more complex partnerships that may include revenue sharing, equity stakes ...

NEW YORK, April 23, 2025 /PRNewswire/ -- HUNTER, a leading Stagwell marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution providing end ...

There's a new group of talent managers making waves in the creator ecosystem. Many of these professionals were first creators themselves or worked in film or TV production. Business Insider is ...

As Americans spend more time on social media, influencers have become a go-to strategy for many advertisers hoping to reach scrolling consumers. U.S. annual creator economy ad spend is expected to ...

Unilever has appointed SAMY to lead global influencer strategy for its foods business group. This comes as it doubles down on ...