Intel said Thursday that it would scrap its 37-year-old logo as part of a major rebranding that will emphasize the chipmaker's shift away from its core PC business into consumer products. The original ...

Nope, your eyes aren't playing tricks on you. Intel has a new logo. The chipmaker's brand refresh was made official alongside today's announcement of its 11th-generation Core processors. Intel's logo ...

Intel is releasing the third iteration of its logo since its debut in 1968. The sweeping curve consumers recognize from the "Intel Inside" marketing campaign has been replaced by a more minimalist ...

The last time Intel swapped its logo for a new one, Engadget was less than two years old. Now the company once again has a new look and later this year it will get a "modernized" new sound. The ...

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now! The company is embracing a wider ...

Intel s been in the news a lot as of late, much of it relating to the possible launch of Intel-based Macs at next month s MacWorld. So it only seems fitting that the rumor mills are a-turning, here ...

Yesterday we speculated on the new Intel logo. Today the confirmed news came and we were correct in our speculation. The official rebranding will take place at CES, which is less than a week away.

SAN FRANCISCO (MarketWatch) -- Intel Corp. on Tuesday unveiled a new brand identity with the tagline: "Intel. Leap ahead." as part of what the company called its "evolution" as its expands beyond its ...