Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads. In its Steamworks Documentation, Valve lays out what is and isn't supported for games ...
Data-driven marketing firm Claritas has partnered with in-game advertising platform Anzu to offer attribution and measurement metrics for brands. The partnership aims to offer advertisers better ...
Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences. By the end of ...
TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...
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Investors want in game ads, Valve is blocking them
Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging trend of ad-supported free-to-play games and outlines the implications of ...
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