Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...
When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...
This Valentine’s Day, celebrate a love story that’s filmy, funny, and unforgettable 🌹 as Ultra Play OTT launches its new Digital Ad Campaign ‘Jaagega Purana Pyaar’ that will take you on a nostalgic ...
California gubernatorial candidate Katie Porter has released a new ad that humorously references a 2021 viral video of her swearing at a staffer. The spot blends self-deprecation with her political ...
The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...
Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...
An Alberta real estate agent is going viral online after sharing a funny ad placed in an unexpected spot, right beside the ...