It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...

AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be created with AI in 2025 — double the share from last year. AI now plays a ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable ...

Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus all your energy on content creation. So, ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

I was never afraid to train an AI chatbot on my writing, because OpenAI had already broken the seal. CEO Sam Altman announced the “GPT” feature at OpenAI’s first developer day in November, prior to ...