It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

Google's new Gemini 3 Flash AI model launched as the default option both on its own in Gemini and as the engine behind AI ...

Google's AI Mode in Google Search is easily one of the most exciting new AI products of the year. Unlike AI Overviews, which appear atop Google Search whether you want them or not, AI Mode is a ...

The recent ruling by a federal district judge to apply the “illegal monopoly” label to Google’s search engine is bureaucratic and judicial overreach that establishes a dangerous precedent for free ...