$12B PGA Tour Sponsor Signs Shock Deal With LIV Golf, But There’s a Catch

LIV Golf is going through its golden period at the moment. It has retained the services of big names already, like Dustin ...
The Mirror US on MSN

LIV Golf signs with huge PGA Tour sponsor in major statement of intent

LIV Golf has received a big boost with its 2026 season fast approaching, striking a partnership deal with one of the PGA Tour ...

How LIV Golf landed Rolex: $12B PGA Tour sponsor signs deal but avoids full branding rights

Rolex has partnered with LIV Golf through a limited hospitality-focused deal. The $12 billion brand avoids full branding ...