It might date back to the ancient Greeks, but the concept of "everything in moderation" still holds true for today's users of goal-setting apps. In a paper in the Journal of Marketing Research, a team ...

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.

Setting goals and starting on a healthy lifestyle change is exciting. You picture yourself having achieved your goal – crossing the finish line of that 5K, your doctor congratulating you on getting ...