Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

Fig 7. Trends in the top 10 combined terms in the Google Books corpus. A new survey of nearly 340,000 texts spanning 79 years shows that generic terms in mental health have shifted away from words ...

Google’s John Mueller says generic keyword domains make it harder to stand out in search results. Unique brand names give businesses an edge in direct searches and link recognition. Local targeting ...

I can’t decide if this is funny or not… but it probably is. Apple sued Amazon a few months ago, claiming the the Amazon Appstore for Android infringed on Apple’s trademark for the term “App Store.” ...