Gamification is everywhere. From rewards programs to fitness apps, adding a game layer on top of the real world has blown up thanks to the power of mobile devices. In the workplace, the drive to ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities. Social gamification may help prod people to engage in your community or ...

Smart businesspeople have long understood the value of competition as a motivator. Performance leaderboards hold a prominent place in sales offices, on factory floors, and in other business ...

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From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world ...