Song Jae-kyung, a Nexus advisor and first-generation developer of Korean online games such as Nexon’s *The Land of Wind* and ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

Sean Murray draws parallels between the AI development landscape and the strategies companies are adopting for post-COVID office re-openings.

Strauss Zelnick weighs in on the future of AI in game development during the latest investor call for GTA 6's parent company.

Roblox's new "Build" feature lets users generate basic games using a single text prompt.

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

This past week, Nvidia unveiled its new graphics upscaling technology, DLSS 5, with a new feature that gave in-game character models AI makeovers. Their drastically different appearances, which made ...

Black Myth: Zhong Kui might take longer because the action RPG developers want to emulate Christopher Nolan's approach to art ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

Use left and right arrow keys to seek audio. Sony PlayStation has officially declared AI as one of the core ingredients of its future strategy, with leadership emphasizing its role in improving game ...

Much of the conversation around artificial intelligence (AI) in game development starts with the same question: Will AI replace developers? It’s an understandable concern, but it’s the wrong framing.