Walking through a grocery store can feel straightforward, but much of what appears simple is carefully engineered. Packaging, language, and visual cues are designed to influence quick decisions, often ...
Consumers are opting for products with short, simple ingredient lists, according to recent surveys by GlobalData.
Clean-label has been one of the biggest trends of 2025. While many consumers want functional benefits from food, others are interested in shorter ingredients lists and clarity around nutritional value ...