As customers gain numerous new channels such as mobile and social, the linear purchase path is fragmenting into a loose collection of numerous touchpoints over which marketers have little control.

Over the last 18 months, I’ve noticed an increase in discussions about go-to-market (GTM) strategy in B2B circles, just as account-based marketing (ABM) rose in popularity over 10 years ago. In ...

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Labor Day marks the unofficial kick off of the campaign season and with it comes an increase in activity by the candidates. They become more visible in person and on the air, get more serious about ...

Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex Despite years of volatility driven by ...