There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Logos are a calling card for everyone's favorite restaurants. Take McDonald's 'Golden Arches' or the iconic Starbucks siren, just to name a couple. Without words, these brands' logos (and their ...

Here’s hoping this goes better than Cracker Barrels’ attempt at a new logo. Long John Silver’s, which operates fast-food seafood restaurants in dozens of states, announced earlier this month that it ...