Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has ...

Forbes contributors publish independent expert analyses and insights. I'm a media trainer and PR expert covering entrepreneurs and leaders. Within five minutes of meeting Natasha Miller, you will ...

When staffing an event, one size does not fit all. Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies. Hiring ...

In a world where consumers are more likely to shell out for concert tickets than buy their favorite band's merchandise, there's no doubting the power of experiences. Consumers today want a brand they ...

As the industry begins to discover the significant impact artificial intelligence (AI) can have on certain aspects of event creation, three visionaries joined forces to design and produce AutonomousXP ...

In the dynamic world of marketing, where the digital and physical realms increasingly intertwine, experiential CRM emerges as a revolutionary strategy. This approach, centered on crafting immersive ...

Experiential marketing is widely perceived to be a new phenomenon, especially in B2B circles. However, B2C brands have been implementing experiential activations for years. Wrigley's and Pabst ...

The fourth edition of the Red Carpet Experiential Marketing Awards is all set to be held on December 18 in New Delhi, honouring and celebrating the most impactful and innovative work in the ...

Teen retailer Hollister and video game giant Activision Blizzard on June 21 will host in-store events to celebrate the release of "Crash Team Racing Nitro-Fueled," a game featuring characters from the ...

MUMBAI, India, Dec. 1, 2025 /PRNewswire/ -- Bhavan’s College Management School of Events & Experiential Design (MSEED) offering Bachelor’s and Master’s degrees in Event Management, has announced its ...