Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

A written argument is not the same as a verbal argument with a friend – which is often full of passion and you say strongly what you think. When you write to argue, your audience are strangers not ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

this IS the first in a 10-part series of articles on different types of writing. Writing is a powerful tool. You can use it in many ways. One of these is to persuade somebody to agree with your point ...