Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

Digital media has undergone a profound transformation over the past decade. What was once a largely passive experience, ...

The power of gamification in engaging customers and driving sales is undeniable. Take, for example, the Nike+ initiative from 2006. This groundbreaking collaboration between Nike and Apple introduced ...

Part IV of “Gamification In Retail” reveals how retailers can utilize games and motivational incentives to surge employee engagement and participation. Future implementation and overall sentiment of ...

Collaboration. Engagement. The Consumerization of the Enterprise. Today, global businesses are beginning to realize that driving and sustaining an engaged workforce is a necessity to increase ...

As any adult who has downloaded Candy Crush or Angry Birds can attest, gaming isn’t just for kids anymore. And as any retailer can tell you, gamification strategies are a great way to get people to ...

It's no secret that many specialists, regardless of their field of business, rarely participate in internal corporate life and prefer to work remotely. These reasons can be related to several factors: ...

Drive Engagement, Retention, and Monetization through Gamification With the penetration of smartphones and digital technologies, gamification has emerged as a solution to drive consumer engagement, ...

Research shows 70% of business transformation efforts fail due to lack of engagement. My colleagues working at large legacy-era companies might estimate closer to 90%. Whatever the case, in an age ...

It is human nature to play. We are programed to do it from day one. Play enables us to explore new things, to stretch our abilities, to learn and adapt. Sadly, as we get older, adulthood sneaks up on ...