Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

Did you know that welcome emails tend to have the highest open rates? Or how about that 87% of organizations use email to distribute content? Those are just some of the insights and data points ...

Email is a staple in marketing, providing many experts with a primary means of communication with their clientele. In a recent study, 90% of marketing pros named email as their top metric for ...

Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it—from email spam, to conversion rate differences ...

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a ...

HubSpot, an inbound-marketing software provider, has generated an infographic to help email marketers better understand what it takes to craft the best possible emails in 2013. Here are some of the ...

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, behind SEO and event marketing, according to this ...

To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...

As content marketing continues to rise in popularity, more and more businesses are creating original content to engage and educate their audiences. Infographics are an especially popular way for ...