Your Facebook page creates an impression even before a single word of yours is read, and most often, that impression depends ...

Redesign? Relaunch? Regret? Take a look at the ways publishers aimed to seduce new audiences by changing up the covers of notable books. By Scott Heller and Miguel Salazar “You never get a second ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...