I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, ...