Note: Data from previous years is updated annually. Digital display advertising on CTV not shown. Source: eMarketer, U.S. Ad Spending Estimates, March 2023. Fresh data delivered Saturday mornings ...

Google has bought the mobile display advertising firm AdMob, the companies announced on Monday. The acquisition, for $750m (£449m) in stock, will "enhance Google's existing expertise and technology in ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and ...

The Sam’s Club Member Access Platform (MAP), the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the aim of reaching consumers closer to their ...

Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different ...

Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data ...