techtimes

Dan Kennedy's Old-School Direct Response Marketing Delivering Modern Results

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...
Seeking Alpha

Oppenheimer starts bullishly on Pinterest on direct response advertising strengths

Oppenheimer initiated coverage of Pinterest (NYSE:PINS) with an "Outperform" rating on Tuesday. They think the company's platform is lending itself well to direct response advertising and believe ...
Daily Journal

Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
Business Wire

Pat Mercuri, Founder of Managed Direct Response, was Nominated for OCBJ’s Excellence in Entrepreneurship Awards for the 11th Consecutive Year

IRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President and Founder of Managed Direct Response, has been nominated for the prestigious Orange County Business Journal (OCBJ) Excellence in ...
DMNews

When physical mail outperforms digital: the response rate paradox

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...