With a gazillion cable channels and the ability to record and fast forward through the ads, satellite radio and personal music players, the increasing replacement of the Yellow Pages by the Internet, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...