AI changed discovery, audiences rejected noise, and trust emerged as marketing’s most valuable currency this year ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Hypergrowth startups are not just buying ads more efficiently, they are rebuilding the logic of digital marketing from the ...

Overview: Marketing success in 2026 depends on executing AI-driven strategies, not merely experimenting with emerging technologies.Brands must unify data, creat ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...