For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Technology is continuously pushing the marketing industry to new extremes. The old-school marketers watched it happen decades ago with the invention of the telephone, followed by the rise of ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Today, we’re pondering many important questions: These answers are critical to my and my agency clients’ success. I set out to reboot an inbound vs. outbound marketing study I partnered with Moz on in ...