Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single, cleaner interface. Why we care. Advertisers managing ...

Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...

A B2B brand’s reputation will directly influence how receptive potential customers are to its demand generation efforts. Risk-averse business buyers weigh vendor credibility in their purchase ...

Google’s Demand Gen uses AI to help marketers refine audience targeting across YouTube, Discover and Gmail. Google has rolled out new AI-driven features for Demand Gen campaigns to help brands engage ...

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach ...