Catalyst IQ, an automotive analytics, insights and marketing company helping dealers identify opportunities, make smarter decisions and sell more vehicles through proprietary market intelligence and ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

NEW YORK--(BUSINESS WIRE)--Horizon Media, the largest U.S. media agency and the largest independent globally, today announced a significant milestone in its data-driven marketing excellence and ...

AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for many. Brands must prioritize data readiness, integrate tailored AI models, and ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

In today’s rapidly evolving digital landscape, advertising strategies are transforming to meet new challenges around data privacy, AI, and identity. Are you prepared for the future of digital ...

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing strategies and leveraging intelligence and data insights to inform decision ...

For years, marketing leaders focused primarily on campaigns, messaging and brand positioning while data infrastructure remained largely under the control of IT and engineering teams. That separation ...