It’s harder than ever to land a new client. Companies are scrutinizing spending amid pandemic-fueled economic uncertainty. Sales meetings are conducted over video rather than in person. Buyers are ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tim Page “Mom, my friends ...
ATLANTA--(BUSINESS WIRE)--DecisionLink, the leader in secure, SaaS-based Customer Value Management solutions that simplify and automate business value conversations at all customer journey stages, ...
I’ve always thought that there are two kinds of people in this world—the ones that will tell you that you have a hole in your pants and those that avoid the uncomfortable conversation and leave you to ...
On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...
ATLANTA--(BUSINESS WIRE)--DecisionLink, a leader in secure, SaaS-based Customer Value Management solutions that simplify and automate customer value conversations at all stages of the customer journey ...
Account managers have long been seen as essential. But in many cases, they’re unintentionally creating friction instead of ...
How can you manage marketing so its business impact is apparent to the CEO? How can you put marketing at the center of the CFO's agenda? And how can you ensure that marketing is understood by all ...
What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...
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