The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Greg Kihlstrom As long as ...

Customer "lifetime value" (LTV) is a popular metric in our competitive consumer landscape. It offers businesses a forecast of total revenue from each customer, accounting for every potential purchase, ...

You have a lot of reports to examine, but not sure what should be used for discovering long-term value, try Google's Lifetime Value Report. You have a lot of reports to examine, but not sure what ...

Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns. Knowing your customers is key to effective ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

AT&T continues to face competition from T-Mobile US. Customer lifetime value has seen a decline over the past couple of years. I take the view that an increase in this metric will be necessary to ...