Mobile apps have emerged as a major customer satisfaction factor during the past few years, significantly affecting how players in the utility industry engage with their communities of interest. For ...

Gamification is an increasingly prominent part of digital platforms. Gamified elements, like point systems and leaderboards, are appearing everywhere from financial services to fitness, healthcare and ...

eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

Mobile apps increase sales, purchase frequency and the range of items sold not only on a retailer's website but also in its stores. App users exhibit greater product returns. Retail mobile app users ...

Retailers' branded mobile apps are proving effective in increasing customer engagement as well as boosting sales on multiple levels, according to a new study in the Informs Journal Marketing Science.

The development of mobile apps is what Forrester calls “a complex and crucial competency in today’s digitized business world.” Mobile apps have become essential to any organization hoping to meet ...

Silverback Chatbot has introduced its latest development, AI Agents, designed to expand the scope of intelligent Silverback Chatbot AI Automation for businesses of all sizes. As digital transformation ...

“The secret weapon that differentiates exceptional, enduring companies is the quality of their customer engagement, encompassing the full set of activities through which companies build direct ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...