Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP) that unifies fragmented customer information and delivers real-time, actionable ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

You might know Klaviyo as a B2C email and SMS marketing automation platform, but that's just one piece of a more complete customer platform. The company recently announced some new capabilities that ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...