Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Challenger supermarket Aldi has begun a review of its creative agency requirements in Australia, placing BMF on notice, B&T can reveal. The creative pitch is part of a periodic review by the Aldi ...

Creative agencies once stood as the gatekeepers of brand storytelling, shaping the way the world experienced new ideas and ...

Behind the mystery of Liquid Death’s Olympics ad—why brands embrace AI skepticism An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online. Rosewood Creative ...

Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the ...

In today’s digital evolution, the future of marketing thrives where data-driven precision meets captivating creative execution. This is the philosophy behind AdWaken.ai, an AI-empowered creative ...

As Creative Director at Boss Creative - a branding, marketing, and strategy agency based in San Antonio + Dallas, TX, and Henderson + Las Vegas, NV, I've spent years analyzing ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...