As Chief Technology Officer and Head of Data Science, Ian Liddicoat leads the optimization of Adludio’s world-beating marketing analytics. Creativity in digital advertising went through a period of ...

By Vedanshi Oli: Isn’t it crazy how some ads stay with us forever? From the iconic Fevicol jingle to those unforgettable Vodafone campaigns, these gems of creativity are more than just ads—they’re ...

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics, is ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

WHERE CAN ADVERTISING TAKE YOU? EXCITING CAREER OPTIONS AFTER THE COURSE Advertising is one of those rare fields that blend creativity, strategy, and communication—all in one dynamic industry. If ...