From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people. But what ...

Six traits can determine your ‘it’ factor, according to researchers who measured coolness around the globe. By Christina Caron Is there a secret sauce that helps explain why people as different as ...

An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality traits that make someone “cool” appear to be consistent ...

Across the world, the idea of being “cool” may sound like a fleeting label, but a large global study shows that it’s something deeper—and surprisingly consistent. From Australia to Nigeria, people ...

On a special episode (first released on August 27, 2025) of The Excerpt podcast: Is coolness just a vibe—or something deeper? A new global study spanning 12 countries finds surprising common traits ...

“Cool” people across the world tend to have these six personality traits in common. “Am I cool?” is a question we’ve all probably asked ourselves at some point. Or, we may have wondered, “Do they like ...

People deemed “cool” boast six surprisingly similar personality traits across cultures, according to a new study that hints at the role played by broadcast media in standardising the meaning of the ...