A conversion is defined as the act or an instance of converting or the process of being converted. This might not seem very helpful, possibly because it isn’t. This is a very broad definition across ...

A massive shift to online interactions across all industries has taken place globally. That, in turn, has affected user behavior and activity, so businesses have had to change their strategy to ...

The difference between an underperforming campaign and a record-breaking one? It's often down to the precision of your copywriting process. Conversion-focused copywriting is about using ...

We all know that click rates are low, but anyone who is experienced in interactive advertising will tell you that click rates don't matter all that much. The true accountability of our medium is in ...

There’s no lack of data to track. Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided. To help guide you, let’s dive into the big ...